This was an ad built for a local rafting tour guide company. I love it for 3 reasons; 1) Using the colors of the raft and paddles as a color scheme was wildly successful. 2) the staggering of the texts, jumping side to side as you read downwards conveys a real sense of what it means to go rafting. 3) I am actually in the raft in the distance! Can you see me?
