Doug De Visser

the Will’O Pub

—

by

Doug De Visser
in

When a new Pub opened up nearby with a decent idea on how they wanted to be  branded, it was easy to pick up from that point and run with it. The Britain theme was a focal point, and the bright colors of the ad translated well to the Old Ben picture because of the vintage intermediary of the vintage flag logo. I have included a bunch of variations the ad went through during its run in our publication, because each has its own message while maintaining brand identity, but it still shows an interesting progression.

A Will'O Pub advertisement from the 2013 October 17 issue of The Northern Light.
A Will’O Pub advertisement from the 2013 October 17 issue of The Northern Light.
A Will'O Pub advertisement from the 2013 October 24 issue of The Northern Light.
A Will’O Pub advertisement from the 2013 October 24 issue of The Northern Light.
A Will'O Pub advertisement from the 2013 November 7 issue of The Northern Light.
A Will’O Pub advertisement from the 2013 November 7 issue of The Northern Light.
A Will'O Pub advertisement from the 2013 November 21 issue of The Northern Light.
A Will’O Pub advertisement from the 2013 November 21 issue of The Northern Light.
A Will'O Pub advertisement from the 2013 November 28 issue of The Northern Light.
A Will’O Pub advertisement from the 2013 November 28 issue of The Northern Light.