Anytime Fitness

I am such a huge fan of layering! Just a simple thing like clipping out the foreground figures and placing a nice transparency gradient behind them can make a simple ad feel so much more complex and professional. I am glad I had the time and resources to experiment with those elements for this advertisement.

Anytime Fitness ad that first ran in the 2014 September 18 edition of The Northern Light.
Anytime Fitness ad that first ran in the 2014 September 18 edition of The Northern Light.