Similar to a previous post, this is another hockey design concept challenge. This time, we were asked to create a branding identity for a fictional hockey team in Cincinnati. My design centered around the rich history of steam ships in the city. The primary logo shows off a landmark bridge, while the secondary is a steam whistle. I even went as far as to say that the goal horn would be a steam whistle. Also, the initials CS can be found in the steam cloud in the secondary logo.
Not to be sour grapes, but its interesting to note that a couple months after I posted this design on the internet, a new ECHL team (which is now defunct) the Chicago Express, unveiled their locomotive based branding. And their secondary logo seemed familiar…